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Marketing Ops & ABM

We build, fix and run the automation, scoring and reporting behind your pipeline in Marketo, HubSpot, Pardot and Eloqua. Leads reach sales when they're ready, and target accounts get messages that match where they are.

The problem

Most teams use a fraction of the automation platform they pay for, and leads go missing where it hands off to the CRM.

  1. 01Forms, sends and the CRM sync went live and the work stopped there. Nobody built the behaviour-based automation that would move pipeline.
  2. 02Scoring and routing drop leads at the handoff, so sales has stopped trusting what marketing sends.
  3. 03You can't connect campaigns to pipeline, which puts you on the back foot in every budget conversation.

Marketing automation

What we take on

  • Platform administration that keeps the instance clean, governed and current
  • Implementation and migration between MAPs with no downtime or data loss
  • Lead lifecycle, routing and scoring that sales trusts
  • ABM strategy and orchestration across channels for your target accounts
  • Nurture and segmentation that change with buyer behaviour
  • Campaign attribution that leadership will accept

How it works

Audit, build, then run it or hand it over

1

Audit

A short discovery call and a look inside your stack. You get a fixed scope and a cost estimate before any work starts.

2

Build

A senior operator does the work in small pieces you can review as each one is finished, so you aren't waiting months to see anything.

3

Run or hand over

We can keep running it for you, or we can document it, train your team and hand it over. You can change your mind later.

Case study

Clarke EnergyIndustrial energy & power generation

Pardot and Salesforce, configured from scratch in six weeks.

Clarke Energy works in 27 countries. It had bought Salesforce and Pardot, but nothing had been set up for marketing. In a fixed six-week scope we built the field architecture across every object, branded email templates, form handlers connected to the CRM, UTM and lead-velocity attribution, country-based routing and dashboards scoped by role. We handed it over with written documentation and live training.

Marketing OpsEmail MarketingWeb DesignAttribution
Read the case study
6 wks
Audit to handover
10
Workstreams delivered
99.2%
Email delivery rate
0.1%
Opt-out rate

Recommendations

What people who've worked with Paul say

Read all recommendations

I had the extraordinary experience of working with Paul for a year while we were both at Metabolon. Paul isn’t just passionate about marketing, he lives and breathes it. His mastery of marketing automation tools is impressive, but what really makes him shine is the way he obsesses over the details. Every campaign, every workflow, every single decision has been crafted with care and precision. But here’s the real gift: Paul isn’t just a technical wizard. He’s a leader who brings heart and community to the table. He has this uncanny ability to turn complexity into clarity, and he does it in a way that lifts up every single person he works with. Every project with Paul feels structured, purposeful, and honestly, fun. If and when I have the chance to work with Paul again, I’d do it in a heartbeat.

Darktrace

Libby Bean

Sales Operations Manager, Amercias Commercial East & West

Darktrace

I’ve had the pleasure of working with Paul for nearly three years, including two years where he was my direct reporting manager. Paul is an exceptionally passionate marketing professional with deep expertise in marketing automation tools and systems. His attention to detail is remarkable and consistently sets a high standard for quality and precision in everything he does. What truly sets Paul apart is his rare ability to combine strong technical knowledge with thoughtful, people-focused leadership. He brings clarity, structure, and purpose to his work while empowering those around him to grow and succeed. As he takes the exciting step of starting his own marketing consultancy, I have no doubt he will bring the same level of excellence, insight, and dedication to his clients. I wish him every success in this next chapter and couldn’t recommend him more highly.

Metabolon, Inc.

Mercy Sharanya Mohanraj

Marketing Operations Specialist

Metabolon, Inc.

Paul wholly impressed me with the quality, efficiency, and range of his work from the moment I met him. His strong technical and analytical skills (specifically in relation to our marketing automation platform and our customer relationship management system) made it easy for him to assess situations, see marketing projects from concept to completion, and troubleshoot our systems. He almost always had an answer to my technical questions (whether it was a solution or a suggestion), and when he didn't, he took the time to investigate and come back with a proper and timely solution. On top of that, Paul created such a pleasant work environment. When I started working at SCIEX, I had no experience with marketing and Paul was someone I felt comfortable regularly turning to with questions. He was always patient with me and always supportive, and he was very good at communicating complex ideas in comprehensible ways. He was nurturing--a lot of what I know about our systems and marketing operations, in general, I know because Paul was always willing to help and invest in his colleagues.

SCIEX

Nelson Lezama

Commercial Marketing Operations and Data Specialist

SCIEX

One flat monthly fee, no long contract.

Every service is included in the same fee, agreed up front. There's no hourly billing and nothing bolted on, so the fee you budget for is the fee you pay.

See pricing

FAQs

Before you ask

Marketo, HubSpot, Pardot (MCAE) and Eloqua in the most depth. The concepts carry over, so we get up to speed quickly on other platforms.

Yes. We can work next to your marketers and admins, or take one piece of work off their hands entirely.

No. Monthly plans roll month to month, and a one-off fix gets a fixed quote before we start.

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Need help with Marketing Ops & ABM?

Tell us the scope and we'll send a fixed quote. You won't get a pushy sales call.